In my morning ritual of reading uplifting content, journaling and meditation, I found the journal entry from my extraordinary 5-star experience shooting my new brand photos in Florence, Italy with world-renowned photographer Wendy K. Yalom. I was in Florence for a dream-come-true month living and working in August 2017.

That brand photo shoot day was truly one of my top 5 highlights in life where it left an imprint on my memory and heart. I thought it would be a treat for you to read what really happens behind the scenes of a destination brand photo shoot with a brilliant photographer!

This entry was dated August 16, 2017 in Florence, Italy. I share this to encourage you to always update your photos at least annually to up-level your business and brand. This shoot was the beginning of a re-brand that became my most authentic personal brand to date in the 11 years of my mentoring business.

“Incredible day! The photo shoot was absolutely one of the best days of my life. The classy, high frequency, upscale treatment from Wendy – who was amazing all day with her beautiful happy energy and five-star treatment – made the whole day beyond incredible!

As I was taking my walk in the nearby park before Wendy came – I surprisingly ran into her there as she was scouting for locations. We walked back to my cute Airbnb apartment and began pulling together my outfits. She took photos and planned my outfits for each location as Silvia, the talented makeup artist from Milan, did an amazing job on my hair and makeup.

Roberto was waiting outside in his Mercedes to chauffeur us all day to five outstanding locations. Wendy surprised me by keeping the locations a secret until we arrived. Here they are:

Villa Cora – my dream location – it was a huge surprise! I had visioned this location just days
prior not knowing she chose this! Out of this world gorgeous and classy! Wearing my leopard
top and black pants and black boots – perfect.

Bardini Villa and Garden – the amazing view of Florence and the photos in the green walkway – stunning! Wearing jeans, blue fav top, colorful tassel necklace and tan fun shoes. The gardens and Villa looked like a place out of Travel & Leisure magazine or Architectural Digest. Blown away.

Four Seasons Hotel
– gorgeous – we had lunch in the stunning lounge – sitting in the corner booth with us three enjoying the magnificent hotel. Then it was off to the hotel garden for photos in my black silk pants and artsy top working on my laptop at the table with cappuccino wearing beautiful magenta lipstick!

We shot another outfit – my favorite orange dress sitting on the tan & white couch sipping soda water and using my phone. The hotel staff were so generous and kind in their Italian ways!

Piazza del Duomo – Moments dreams are made of! The world famous Duomo Piazza. It felt surreal! All day actually.  I was wearing my jeans and black flowing top with the cool sleeves and my new Zara black pumps and the fun turquoise purse with the colorful strap! Amazing! We took photos in the middle of the Piazza while all the tourists looked on (although, photos taken like this are a common occurrence) and then moved to the side area of the Duomo with beautiful lighting. I felt like a movie star! Wendy and her high energy made me feel so special.

Finally, we ended the miracle day with sunset photos on a bridge overlooking the famous Arno River near Ponte Vecchio bridge wearing my fun black layered dress with pretty black open-toed laced shoes. Gorgeous feeling with the incredible Italian designed apartment buildings lining the river and Ponte Vecchio as back drop to my beyond amazing day, I cried in joy while standing on the bridge – how happy I was that the dream came true – here I was in my fav place in the world with my new branding photos in the epicenter of Renaissance!

Thank you God for this miracle. I sit here in my Florence apartment after a dream come true day with an amazing photographer going to dreamy locations fit for a Queen! My NEW RENAISSANCE WOMAN brand was born. Keep it coming God!”

And so it was. I had never felt so well taken care by a professional. Ladies, this experience is not just a photoshoot; it’s a VIP 5-star experience worth its weight in gold. Forever.

You ready for a brand makeover? I have a fantastic 90 day personal brand coaching program (photos extra) that will elevate your perception, positioning, impact and profit. Let’s talk.