As savvy entrepreneurs and emerging entrepreneurs, it is always prudent to stay innovative and educated on the ever-changing buying power of our economy. 

The two fascinating demographics that every business owner must understand given they are dictating and changing the buying power over the next twenty years are Millennials and Gen Z.  

What exactly are they and what’s the difference?

Whether these fit your ideal client or not, we have children, nieces, nephews, friends, colleagues, and industries that fit the bill. It’s crucial to understand the difference and how you can apply it to your own business or your personal life. My son is a high achieving millennial who keeps me on my toes!

I found a strong, factual resource I recommend educating yourself in how this will impact business, economy and our legacies.

Jason Dorsey’s story of how he became a global millennial expert is compelling and astonishing. According to his website, he is the world’s leading Gen Z and Millennials speaker, expert, and researcher. Adweek calls him a “research guru.”

His passion is generational research. He co-founded The Center for Generational Kinetics, along with Dr. Denise Villa, to separate myth from truth about Gen Z, Millennials, and across generations.

His latest book, ZconomyHow Gen Z Will Change the Future of Business–and What To Do About It., is a must read. Jason is a millennial speaking on stages worldwide and has been a guest over 200 major media news shows including 60 Minutes.

There are dozens of positive Amazon book reviews of Zconomy. This excerpt says it well,

“People around me have been talking about Millennials and Gen Z for years. The problem is that they never seem to understand the difference as they are usually over the age of 45.

That’s why I got this book. I needed this mostly from a business owner’s perspective. I needed to understand the differences of Gen Z to understand how the job market is changing, how to attract and identify talent in the Gen Z age group, how they ‘buy’ differently, and how they will change business as a whole over the next 20 years.

I don’t like most books I read, so it’s rare for me to say something like this: I was pleasantly surprised that I got all the answers I’ve been waiting for. In my opinion, this is a must read for any business owner, manager, or leader even in a non-profit.”

Grab your copy and let’s talk how these can impact your business or career. Life and success coaching are available for any topic you deem important. Email to schedule a discovery call.

Be blessed,