I love education and innovation! I’ve got some juicy heady stuff for you to absorb that I know will intrigue you as it did me.
I’m excited to share this information and a vital resource for your business growth and communication skills.
Let’s get savvy about myth vs truth regarding generations and how they are driving tremendous change, challenge, and opportunity for commerce, culture and relationships.
Founders and authors of “Zconomy” – Jason Dorsey and Dr. Denise Villa of the Center for Generational Kinetics, are authorities on not only Gen Z and how they are shaping brands, employment, sales, marketing, product and growth strategies of global brands, but their platform seeks to build trust and connection between all the generations. The center is research-driven having completed over 100 studies and worked with over 500 global brands.
According to their website and book, much of what is being said about generations isn’t true. For example… Millennials are working. Gen X is very important. Boomers have valuable skills. Gen Z seeks stability. In fact, every generation is incredibly important and essential. The challenge for leaders is separating myth from truth about generations to drive trust, loyalty, communication, sales, and retention.
At The Center for Generational Kinetics, they believe generations are not boxes but powerful, predictive clues on where to start to faster connect with and influence people of different ages and life stages. This is true for uncovering hidden insights into sales, marketing, employment, voting, spending, marriage, and much more. Based on their numerous research studies, we use the birth years listed below as the general beginning and ending years for each of the five generations:
- Gen Z, born 1996 to 2015
- Millennials, born 1977 to 1995
- Gen X, born 1965 to 1976
- Baby Boomers, born 1946 to 1964
- Traditionalists, born 1945 and earlier
Jason and Denise state that the three key trends that shape generations are parenting, technology, and economics. For example, many Baby Boomers have the parenting philosophy, “We want it to be easier for our kids than it was for us.” This philosophy, in turn, helped create and reinforce Millennials’ sense of entitlement, which is now a hotly debated topic.
Jason is a dynamic, humorous speaker who has received over 1,000 standing ovations for his entertaining, yet profound speeches. Take a look and see how his knowledge can help you, your business growth, and your relationships with Gen Z.
To a fantastic week!
Marla
