What Makes The Marvelous Mrs. Maisel Brand Really is Marvelous

I know what I’ll be binge-watching this weekend!! The Marvelous Mrs. Maisel! (Don’t worry I won’t share any spoilers!)

There’s a saying, that everything has already been created, that nothing is new and that’s simply not true. There’s always more stories that need to be told and Mrs. Maisel is one of those stories!

Have you seen it?! It’s an effervescent comedy starring Rachel Brosnahan for the portrayal of this rebellious, strong, independent ballsy woman. And we have Amy Sherman-Palladino to thank for writing this amazing series (also creator of Gilmore Girls).

“The Marvelous Mrs. Maisel” is about a young married upscale Jewish woman during the 50s in NYC where her entire existence was about serving her husband and children; and a career was unheard of.

Back then for most Jewish women – as I was raised, their goal in life was to marry wealthy, have interests, go to college, hangout with women friends, and be taken care of by their husband.

There was no such thing as what we know life to be today where women have vast resources to create fulfilling careers that pay well and the need to be married just to be financially secure is of the past.

Last year I wrote a review of why I love this show so much and since then… this Amazon Series was nominated for EIGHT emmy awards, winning Best Comedy Series, Supporting Actress, Lead Actress in a Comedy Series AND Casting for a Comedy Series.

There are four qualities that make the Maisel brand marvelous and some key branding lessons we can learn from them.

  • Quality 1

    Maisel’s character is not afraid to speak her mind. To be the “thought-leader” or “go-to-expert: in your niche, you need to stand for something and have an opinion, otherwise, you will end up sounding like everyone else. Maisel is a no B.S. thought leader who is changing the conversation and trajectory of women’s place in society set in the 50s – and her actions speak loudly as such.

    The Lesson: What statement, cause, or movement can you attach yourself to?

  • Quality 2

    She is extremely vulnerable. What she shares from the stage leaves people in shock and in stitches all at the same time and the best part about it is that she’s just telling people what happened to her. Your followers want to learn about you, that’s why they chose to follow YOU. Yet, even knowing this we shy away from taking about ourselves. Your followers can relate to your successes and your failures.

    The Lesson: How can you be vulnerable with your audience? What stories can your audience see themselves in?

  • Quality 3

    She keeps going even if it feels uncertain. Nothing can keep her down, and my friends, she does it with a SMILE on her face. A good outlook can keep you going even if it feels awful. Pick yourself back up, put make-up on (if that makes you feel confident) and do what you love.

    The Lesson: what are you letting keep you down?

  • Quality 4

    She found the right support. I don’t want to spoil the story so I’ll just keep this one simple.

    The Lesson: What support do you need in your business? Do you have a coach or consultant to bounce ideas off of and be guided?

Maisel is an influencer.

Influencers/thought leaders are the informed opinion leaders and the go-to people in their field of expertise.

The main thing I want to help you discover from reading this (aside from the simple fact that you HAVE to watch this amazing show) is that YOU have the power to be seen and stand out in your industry.

They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and show how to replicate their success.

Want to chat about these questions with me and explore how we can help you build your thought leader brand? Jump on the phone with me! Email my team support@marladiann.com – we will schedule a time to chat.

Blessings for a remarkably creative year!
Marla
2018-12-08T11:22:54+00:00December 5th, 2018|

2 Comments

  1. Mchele Hahn, JD, MFT December 8, 2018 at 12:28 am - Reply

    Love the show and love how you lay out the qualities Ms Maisel has as examples of great branding and what it takes to be a thought leader! Thanks for this blog post 🙂

  2. Marla Diann December 8, 2018 at 11:20 am - Reply

    Thank you Michele! Mrs. Maisel is a brilliant show and brand. The lessons I point out from her thought leader approach is timely and helpful! Happy Holidays!

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