When I choose guests for the podcast, I come from an intuitive place obviously given the purpose and premise of this show and how I operate. I also look for creatives with compelling stories – the strength of the human spirit.
Being a journalist, writer, and storyteller as a foundational part of my background, I love how the story is what inspires people to relate as they apply it to their own lives and take action.

So, when I met my guest In October 2024 at a women’s global networking event here in LA and listened to her story as she was introducing herself, I intuitively knew she’d be a good guest for you.

Our biggest transformations are always when we evolve from a challenge, a crisis, a big wake up call – whatever that is in your life. No different for my guest Salima Yacoubi. As she writes, “my current career chose me through a crisis that became a calling.” I love that! That’s humanity at its best! That’s the core of her story and that’s why she is here.

Salima, from Casablanca, Morocco, resides in Los Angeles as an executive coach where she guides CEOs and family businesses to build meaningful legacies. Prior to that while in New York she founded and led a successful consultancy helping global brands establish their presence in the US market.

She worked as a UN-based journalist and lectured on women and politics for master’s students. These experiences led her to develop a way to help leaders align their achievements with deeper purpose. You will find her story of crisis to transformation fascinating as she explains how her intuition led her to a far off place in Patagonia.

Links from the show:

• www.salimayacoubi.com for her free guide on desire-driven leadership.
• Book recommendation: Growth Mindset by Carole Dweck,
• IG: _salimanova
• LinkedIn: Salima Yacoubi Soussane
• Marla’s 6-month Elite Life Design Mentorship: A New Identity-The Empowered, Intuitive, Confident Woman
• Request a Clarity Empowerment Call to begin the discovery by filling out my form https://marladiann.com/lifedesign to schedule your call. We will explore – get clarity and direction.