From Dream to Vineyard. What It Really Takes to Build a Legacy Wine Brand
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What does it really take to turn a dream into a living, breathing reality?
In this episode of Follow Your Joy, we explore the journey of desire, intuition, resilience, and timing through the story of building a vineyard from the ground up.
My guest, Sarah Lyons, co-founder of Lyons Vineyard in the Los Olivos District of Santa Barbara County, shares the behind-the-scenes truth of what it takes to create a wine business rooted in legacy, passion, patience, and purpose.
What began as a shared dream between Sarah and her husband evolved over years—from corporate careers in the entertainment industry… to planting vines… to producing and finally launching their own wine label.
This is not a story of overnight success.
It’s a story of:
- Listening to a long-held desire
- Trusting intuitive nudges
- Navigating uncertainty, loss, and unexpected timing
- And continuing forward—even when the outcome isn’t guaranteed
Inside this conversation, we explore:
- What it takes to build a vineyard and wine business from scratch
- The emotional and financial realities behind winemaking
- How intuition guides both creative and strategic decisions
- The power of timing—and recognizing when life is inviting you to act
- Why meaningful work often unfolds in nonlinear, unpredictable ways
- The blend of feminine desire and masculine structure required to bring a dream to life
Sarah also shares the deeper joy behind her work—creating something tangible, building community, and watching her wine become part of meaningful moments in people’s lives.
Because in the end…
Wine isn’t just something you drink. It’s something you experience, share, and remember.
This conversation is a reminder that the dreams placed in your heart are invitations. And when you follow them, step by step, something beautiful begins to take shape.
If you’ve ever felt called toward a dream that won’t leave you alone, this episode will speak directly to you.
Listener Gift: Sarah is offering Follow Your Joy listeners a $15 credit to her online wine shop.
Resources + Links:
https://www.instagram.com/lyonsvineyard
https://www.tiktok/lyonsvineyard
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hi, i’m your host
Marla Diann!
I’ve been transforming creative entrepreneurs’ lives for over 27 years through two businesses. As a success coach and business strategist, I am passionate about helping entrepreneurs collapse the time frame of achieving their desires and goals.
It’s time to make joy your inner GPS for life and business decisions rather than lean on your logic and reason, first.
You’ll not only be following what is most authentic to you and for you, but you will live the beautiful life meant just for you.
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